midas media.
remodeling leads.
How to get remodeling leads without handing the same homeowner to three, five, or eight other contractors first. Exclusive, one contractor per market.
what a shared remodeling lead really costs.
A shared remodeling lead looks cheap on the invoice and expensive everywhere else. The homeowner's name, phone number, and project details get sold to several remodelers at once, so the moment the inquiry lands, you're in a bidding contest before you've even seen the job. Whoever calls first gets a slight edge; everyone else is competing on price against contractors who haven't measured anything yet.
The honest way to compare lead sources is cost per closed job, not cost per contact. A shared lead that takes twenty follow-ups to close one project is more expensive than it looks once you count the driving, the estimating hours, and the proposals that were never going to close.
See the full breakdown of what an exclusive lead should cost versus a shared one on /services/contractor-leads/, including real market-by-market numbers for the cabinet and kitchen remodeling category.
why remodeling leads are worth more than a single job.
Remodeling has a repeat-business pattern most trades don't. A homeowner who hires you for a kitchen this year is a strong candidate for a bathroom next year, and a finished basement the year after that. A bathroom client refers a neighbor doing a full gut renovation. A deck client calls back when they're ready to finish the basement underneath it.
That's why an exclusive remodeling lead is worth more than its first invoice. A shared lead sold to five contractors gets you a one-time shot at a price-shopping homeowner. An exclusive lead, handled well, can turn into two or three projects with the same family over several years — and referrals that never touch a lead marketplace at all.
questions to ask before you pay for remodeling leads.
Before signing with any lead provider, ask questions that reveal whether they're selling you contacts or building demand you actually own:
- Is every lead exclusive? Ask directly whether the inquiry is sold to other contractors, including companies outside your immediate service area.
- What counts as a lead? Clarify whether a lead is a form fill, a phone call of a certain length, or a genuinely screened prospect.
- Where do leads come from? You should get a clear answer on the websites, ads, keywords, and locations generating the inquiries.
- What happens when a lead is bad? Understand the replacement rules, duplicate policy, and refund terms before you need them.
- Do you own the assets? Your website, tracking data, content, and customer information shouldn't disappear if the relationship ends.
- Is your territory actually protected? A written one-contractor-per-market policy is worth more than a verbal promise.
remodeling leads, by specialty.
is your market still open?
One call to find out. If we already run your remodeling niche in your market, we'll tell you instead of taking your money.
BOOK YOUR STRATEGY CALL →