midas media.
one contractor per market.
Midas Media is a contractor marketing agency headquartered in Lehi, Utah, working with contractors across the United States. We take one contractor per trade in each territory: if we are running campaigns for a roofer in your market, we will not take a second roofer there. Territory boundaries are agreed in writing before any campaign goes live.
We are proud to be headquartered in Lehi, Utah. We serve the entire Wasatch Front, from Ogden to Provo, with specialized local marketing campaigns.
VISIT UTAH PAGE →Lehi, UT
2135 W Main St B307
how exclusive territory actually works.
Most agencies say "exclusive" without defining it. Here is our actual policy, in the same terms it appears in the agreement.
A territory is the area your crews can realistically serve, not a fixed radius applied everywhere. In a dense metro we draw it tighter, because a cabinet contractor in Salt Lake City proper is not competing for the same jobs as one in Utah County. In rural markets the boundary is wider, because the drive time a crew will accept is longer. The exact boundary is written into the agreement before any campaign goes live, so there is never an argument later about which leads belong to whom.
One contractor per trade, per territory. If we are running campaigns for a roofer in your market, we will not take a second roofer there while your agreement is active. Different trades can share a territory without diluting each other: a roofer, an HVAC company, and a cabinet contractor in the same city are not bidding against one another, so running all three costs none of them anything.
We are not claiming your competitors cannot advertise. They can, and they will. What we are committing to is narrower and more useful: they will not be doing it with our campaigns, our creative, or our lead systems, and no lead our system generates in your territory will ever be sent to anyone else. Exclusivity is about who we work for, not about who else exists in your market.
what the model produces.
The clearest proof we can publish is a full account, start to finish, with the numbers unedited.
A custom cabinet and kitchen remodeling contractor on the Wasatch Front, running one protected territory for 19 months: $80,565.65 in Meta ad spend, 1,875 leads, 80 closed jobs, $1,619,238.01 in signed contracts. Revenue is attributed against signed contracts in the CRM, not platform-reported conversions. Read the full breakdown.
what leads cost, by market.
We have run campaigns in 13 markets across 9 states. Cabinets and kitchen remodeling is our largest category: across the 11 markets below, blended cost per lead runs from $20.20 in Dallas to $62.36 in San Diego, with a median market at $43.64. Dallas, Columbus, and San Antonio come in 45 to 60% below our category average of $50.63.
Two numbers are shown per market, and the gap between them is the point. Blended is every dollar spent in that market divided by every lead, including spend on ad sets that produced nothing. Ad set range is what the individual audiences delivered once they were dialed in. Blended is the honest number to plan against; the range shows the ceiling.
| Market | Blended CPL | Ad set range | vs. category avg |
|---|---|---|---|
| Dallas, TX | $20.20 | $18.89 – $30.29 | 60% below |
| Columbus, GA | $22.88 | $20.89 * | 55% below |
| San Antonio, TX | $26.67 | $26.67 * | 47% below |
| New York City, NY | $28.40 | $28.40 * | 44% below |
| Phoenix, AZ | $39.36 | $19.20 – $69.49 | 22% below |
| Las Vegas, NV | $43.64 | $33.94 – $47.36 | 14% below |
| Fort Worth, TX | $43.78 | $43.78 * | 14% below |
| Palm Bay, FL | $47.86 | $40.83 * | 5% below |
| Charlottesville, VA | $52.12 | $31.18 – $49.70 | 3% above |
| Miami, FL | $58.88 | $51.37 – $54.87 | 16% above |
| San Diego, CA | $62.36 | $15.99 – $114.37 | 23% above |
| Category average, all accounts | $50.63 | $16 – $114 across 45 ad sets | — |
* Only one ad set in this market cleared our volume threshold, so the figure shown is that ad set's cost per lead rather than a spread.
| Market | CPL | What we observed |
|---|---|---|
| Bay Area, CA | ~$7 | The tightest range of any account we run. Every ad set landed within about a dollar of the others. |
| Chicago, IL | ~$19 | Wide spread by offer type. Cost quizzes and calculators far outperformed voucher offers. |
how markets actually differ.
The most useful thing in that table is not the cheapest market. It is how much the spread varies. San Diego produced leads anywhere from $15.99 to $114.37 depending on the ad set, a seven-fold difference inside a single market. The Bay Area builder account, by contrast, held every ad set within about a dollar of the others. Same agency, same method, completely different behaviour, and it changes how a budget should be managed: a wide-spread market rewards aggressive testing and pruning, a tight one rewards leaving a working audience alone.
Texas is the clearest warning against reasoning by state. Dallas, San Antonio, and Fort Worth all come in below our category average, but they are not interchangeable: Fort Worth costs more than twice what Dallas does, $43.78 against $20.20, in neighbouring metros inside the same state. Whatever drives that gap is local, which is why we price and plan by market rather than by region.
Offer type can matter more than geography. In the Chicago builder account, cost quizzes and calculators materially outperformed voucher offers within the same market and the same budget. That is the same pattern behind the Utah cabinet account, where an interactive cost quiz produced leads at $44.88 against $62.69 for a standard free-estimate form. Before assuming a market is expensive, it is worth checking whether the offer is the thing that is wrong.
Palm Bay shows why we publish both numbers. One ad set there delivered leads at $40.83, but the testing spend around it pulled the market to $47.86 blended. Quoting the $40.83 would be accurate and misleading at once. The blended figure is what a contractor should budget against, because it includes the cost of finding the audience that works.
markets with a dedicated page.
Where we have published market-specific strategy. Every other market below is open on the same one-per-trade terms.
Also serving Lehi, Provo, Orem, Sandy, Draper, Park City, and Ogden along the Wasatch Front, and taking contractors in markets across the United States. If your city is not listed, it means we have not published a page for it, not that it is unavailable.
common questions.
Do you work with contractors outside Utah?
Yes. Midas Media is headquartered in Lehi, Utah and takes contractors across the United States. Utah is where we have published the most market-specific detail because it is our home market, but the campaigns, the territory model, and the lead systems are the same wherever the contractor is based.
How many contractors do you work with per city?
One per trade, per territory. A city can hold a roofer, an HVAC company, and a cabinet contractor at the same time, because none of them competes for the other's jobs. It will never hold two roofers.
How is a territory defined?
By what your crews can realistically serve, which means it varies by market. Dense metros are drawn tighter than rural areas, because drive time and job density differ. Whatever the boundary is, it is written into the agreement before the first campaign goes live rather than being decided after a dispute.
What happens if my competitor signs up first?
Then that trade is closed in that territory and we will tell you so directly rather than selling you something adjacent. In practice most markets have room, because the constraint is one per trade rather than one per city.
Do you have experience in my trade?
We publish strategy pages for 27 trades, from roofing and HVAC to cabinets, concrete, and basement finishing. The fullest public account of how a campaign actually performed is the 19-month cabinet and kitchen remodeling case study, which reports $80,565.65 in ad spend against $1,619,238.01 in closed revenue.
find us near you.
Headquartered in Lehi, serving the entire Wasatch Front with local, boots-on-the-ground marketing strategies.