midas media.
contractor leads.
Exclusive contractor lead generation, one contractor per market. Every lead we generate belongs to your business alone — not sold to your competitors down the street.
the offer.
one contractor per market
We enforce a strict one-partner-per-market policy. When you sign with us, we lock out your local competitors — no other contractor in your trade and market gets a lead from us.
exclusive, never shared
Every lead is yours alone. Unlike Angi, HomeAdvisor, or Thumbtack, we never sell the same homeowner's information to three to eight other companies.
pre-qualified, not just cheap
We build offer-side qualification — quizzes and calculators, not generic "free estimate" forms — so unqualified budgets filter themselves out before you roll a truck.
what leads cost, by market.
We have run campaigns in 13 markets across 9 states. Cabinets and kitchen remodeling is our largest category: across the 11 markets below, blended cost per lead runs from $20.20 in Dallas to $62.36 in San Diego, with a median market at $43.64. Dallas, Columbus, and San Antonio come in 45 to 60% below our category average of $50.63.
Two numbers are shown per market, and the gap between them is the point. Blended is every dollar spent in that market divided by every lead, including spend on ad sets that produced nothing. Ad set range is what the individual audiences delivered once they were dialed in. Blended is the honest number to plan against; the range shows the ceiling.
| Market | Blended CPL | Ad set range | vs. category avg |
|---|---|---|---|
| Dallas, TX | $20.20 | $18.89 – $30.29 | 60% below |
| Columbus, GA | $22.88 | $20.89 * | 55% below |
| San Antonio, TX | $26.67 | $26.67 * | 47% below |
| New York City, NY | $28.40 | $28.40 * | 44% below |
| Phoenix, AZ | $39.36 | $19.20 – $69.49 | 22% below |
| Las Vegas, NV | $43.64 | $33.94 – $47.36 | 14% below |
| Fort Worth, TX | $43.78 | $43.78 * | 14% below |
| Palm Bay, FL | $47.86 | $40.83 * | 5% below |
| Charlottesville, VA | $52.12 | $31.18 – $49.70 | 3% above |
| Miami, FL | $58.88 | $51.37 – $54.87 | 16% above |
| San Diego, CA | $62.36 | $15.99 – $114.37 | 23% above |
| Category average, all accounts | $50.63 | $16 – $114 across 45 ad sets | — |
* Only one ad set in this market cleared our volume threshold, so the figure shown is that ad set's cost per lead rather than a spread. Full market breakdown, including custom home builder markets, lives on /locations/.
A qualified kitchen remodel lead on Meta should cost between $40 and $80. Our cabinet client's cost quiz averaged $42.97 across 1,875 leads over 19 months — against $50 to $120 for a shared Angi lead split three to eight ways. Read the full breakdown.
Paid leads aren't the only source worth building. Referrals close at a higher rate than almost any paid channel, and the system for getting them is simple: ask at the moment the customer is happiest, right after the walkthrough or the final invoice, not months later. A quick review request at that same moment does double duty — it feeds the Google Business Profile signals that make your ads and your map pack ranking work harder together.
let's lock out your competitors.
One conversation to see if your market is open. If a competitor already holds it, we'll tell you straight instead of taking your money.
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