midas media.
facebook ads.
Meta advertising built for high-ticket home service trades: real job-site footage, offer-side qualification, and campaigns that fill your calendar instead of your inbox.
how the ads work.
we shoot your actual jobs, not stock photos.
Creative is built from real job-site footage and finished work, not stock photography or generic templates. Homeowners scrolling Facebook can tell the difference, and it's the difference between an ad that gets skipped and one that gets a click from someone who can already picture the job in their own home.
the offer qualifies the lead before you do.
A plain "free estimate" form gets clicked by anyone, budget or not. We build the offer — a cost quiz, a calculator, a specific project type — so unqualified homeowners filter themselves out before your phone rings, instead of after your estimator has already driven across town.
we test and prune by market, not by guess.
Cost per lead varies far more by market than most contractors expect — sometimes by 7x within the same metro. We run multiple ad sets per market and keep only what performs, so the campaign keeps improving instead of running on autopilot.
you get exclusive leads, one contractor per market.
Every lead these campaigns generate belongs to your business. We never run the same trade for two contractors in the same market at once.
what to budget.
A qualified home service lead on Meta should cost between $20 and $80 depending on trade and market — not the $150–$960 effective cost of a shared marketplace lead sold to three to eight other contractors at once. Budget against the blended cost per lead in your market, not the best-case ad set, because blended includes the cost of finding the audience that actually works.
Full market-by-market numbers live on /services/contractor-leads/.
go deeper.
How Much Should Contractors Spend On Ads?
Setting an ad budget from 8% to 12% of target revenue, and calculating the maximum you can pay per lead and stay profitable.
READ →Why Your Contractor Facebook Ads Are Not Working
Seven fixes for the most common reasons contractor Facebook campaigns burn budget without producing booked jobs.
READ →see your market's numbers.
One call to walk through what a qualified lead should cost in your trade and market, and whether your market is still open.
BOOK YOUR STRATEGY CALL →