marketing for
pool builders.

The only agency guaranteeing exclusive territories for Custom Pool Builders. Stop selling above-ground kits and start building backyard resorts.

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01. The Pool Builder Battlefield.

The pool industry is plagued by "tire kickers." Every summer, thousands of homeowners Google "pool cost," see the price tag, and disappear. If you are a custom builder, your sales team can't afford to waste time on leads with a $20k budget.

We don't sell holes in the ground. We sell the lifestyle. Our marketing targets homeowners who view a pool as a capital improvement to their estate, not a plastic toy for the kids. We filter out the "vinyl liner" shoppers and deliver clients ready for Gunite and premium Fiberglass.

                    "We stop the 'price shopper' calls. Our system qualifies homeowners based on budget, timeline, and financing readiness before you ever speak to them."
                

02. Visual Dominance (Instagram & Pinterest).

A pool is an emotional purchase. It’s about the "Staycation." Standard Google Search ads aren't enough because they are text-based. You need to stop the scroll.

We build "Dream Backyard" funnels using your best project photos. We target users on Instagram and Pinterest who are saving ideas for "Luxury Outdoor Living." By presenting your brand as the aesthetic leader in your market, we attract clients who care about design and finish quality, not just the lowest bid.

03. The $100k+ Filter.

Most agencies brag about "lead volume." We brag about "lead value." A lead looking for an above-ground pool is useless to a custom builder. It clogs your CRM and frustrates your estimators.

Our landing pages and ads are engineered to repel budget shoppers. We use language like "Custom Gunite," "Infinity Edge," and "Luxury Hardscapes." We explicitly state project minimums or financing requirements in our funnels. This ensures that when your phone rings, it's a serious buyer with the means to build.

04. Renovation & Resurfacing Revenue.

In mature markets, there are more old pools than empty lots. "Pool Renovation" is a massive, high-margin opportunity that many builders ignore.

We run specific campaigns for "Pool Modernization." We target owners of 15+ year old pools who need re-plastering, new tile, and equipment automation upgrades. These jobs have shorter timelines than new builds and help cash flow significantly during the shoulder seasons.

05. Why Exclusive Matters.

We only work with one pool builder per service area. Period. We will not take on your competitor. This means every lead we generate—whether it's a massive resort-style build or a high-end spa addition—goes directly to you.

You build the pool. We build the pipeline.

the midas pool system.

Exclusive Territory: We only work with one builder in your city.
Lifestyle Marketing: Selling the "Resort Life" to high-net-worth families.
Tech Upsells: Marketing automation, heaters, and auto-covers.
Renovation Leads: Filling gaps with plaster and tile redo jobs.

frequently asked questions.

Do you generate leads for vinyl liner pools?

We can, but we primarily focus on Gunite (Concrete) and Fiberglass as these projects typically offer better margins and long-term value for our partners. We tailor the campaign to your specific product offering.

How do you handle the "permitting" conversation?

We qualify leads by asking about their timeline. We set realistic expectations in our ad copy about the permitting process so you aren't dealing with homeowners who expect a pool in 2 days.

Can you target specific neighborhoods?

Yes. We use geofencing to target high-value zip codes and new developments where homeowners are most likely to invest in a pool.

other trades we help.

Not a pool builder? See our systems for other industries.

Roofing Marketing HVAC Marketing Plumbing Marketing Concrete Marketing Landscaping Marketing Solar Marketing Fencing Marketing Deck Builder Marketing

make a splash.

Check if your territory is currently available.

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marketing forpool builders.