HVAC Marketing Agency | Exclusive Change-Out & Install Leads
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Trades / HVAC

marketing for
hvac pros.

The only agency guaranteeing exclusive territories for HVAC Contractors. Stop chasing $69 tune-ups and start landing high-ticket system replacements.

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01. The "$69 Tune-Up" Trap.

The HVAC industry is addicted to "loss leaders." Everyone offers a cheap inspection to get in the door. While this builds volume, it often attracts the wrong customer—the one who haggle over a $20 capacitor. This burns out your techs and clogs your dispatch board.

We shift the focus to Efficiency & Comfort. We don't market "cheap repairs." We market "Home Comfort Systems." We target homeowners with aging equipment (10+ years old) who are already considering a replacement. This filters out the price shoppers and delivers leads ready for a capital expenditure.

"We stop you from competing with the 'one-man truck' offering rock-bottom prices. We position your brand as the 'Home Comfort Expert' for serious homeowners."

02. The High-Ticket Change-Out.

Repairs keep the lights on; replacements buy the boats. Targeting systems running on R-22 Freon or units older than 12 years is the key to profitability.

We build specific funnels for "Energy Efficiency Upgrades." We educate the homeowner on the cost of keeping an old system running vs. the savings of a new SEER 20+ unit. We emphasize financing options early in the funnel, making the $12k+ price tag digestible before you even arrive.

03. The Ductless Mini-Split Revolution.

Ductless systems are the fastest-growing segment in HVAC. They solve specific problems: hot upstairs bedrooms, garage conversions, and home offices. These are high-margin jobs with simple installations.

We run niche campaigns targeting "Bonus Room Cooling" and "Garage Heating." These customers have a specific pain point that central air can't fix. By offering the perfect solution (Mitsubishi/Daikin mini-splits), you face less competition and close deals faster.

04. Surviving the Shoulder Season.

Spring and Fall can be deadly for cash flow. When the weather is mild, the phone stops ringing. You need a strategy that works when the weather doesn't cooperate.

We execute "Indoor Air Quality" (IAQ) and "Membership Drive" campaigns during the off-season. We market humidifiers, UV lights, and duct cleaning to your existing database and new leads. This keeps your techs busy and builds your recurring revenue base (maintenance agreements) to increase the valuation of your company.

05. Why Exclusive Matters.

We only work with one HVAC company per service area. Period. We will not take on your competitor. This means every lead we generate—whether it's a commercial rooftop unit or a residential furnace swap—goes directly to you.

Control the climate. Own your market.

the midas hvac system.

  • Exclusive Territory: We only work with one HVAC pro in your city.
  • Replacement Funnels: Targeting aging systems for high-ticket change-outs.
  • Ductless Niche: Capturing high-margin mini-split installs.
  • IAQ Marketing: Selling clean air solutions during mild weather.
HVAC Project

frequently asked questions.

Do you generate leads for commercial HVAC?
Yes. Commercial maintenance contracts (RTUs, Chillers) are gold. We execute LinkedIn and B2B search strategies to connect you with facility managers who need reliable service partners.
Can you target specific brands like Carrier or Trane?
Yes. If you are an authorized dealer, we can bid on those specific brand keywords. This attracts educated buyers who are looking for specific equipment, increasing conversion rates.
How do you handle emergency calls?
Our system is built for speed. "No Heat" calls in January need an instant response. We use automated text and call routing to ensure your on-call tech gets the lead immediately.

other trades we help.

Not an HVAC contractor? See our systems for other industries.

Roofing Marketing Plumbing Marketing Electrical Marketing Concrete Marketing Pool Builder Marketing Solar Marketing Fencing Marketing Pest Control Marketing

control your climate.

Check if your territory is currently available.

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