midas media.
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marketing for
cabinet makers.
The only agency guaranteeing exclusive territories for Custom Millwork Shops. Stop competing with IKEA and start landing bespoke, whole-home projects.
CHECK TERRITORY AVAILABILITY →01. The "RTA" Battle.
The cabinet market is flooded with Ready-to-Assemble (RTA) boxes from Wayfair, IKEA, and imports. If you are a custom shop trying to compete on price with flat-pack furniture, you are fighting a losing battle.
We shift the conversation to Heirloom Quality. We don't market "storage boxes." We market "Architectural Furniture." We target homeowners who value craftsmanship, specific wood species (Walnut, White Oak), and precise fitment. We filter out the DIY crowd and deliver clients who understand that custom millwork is an investment, not an expense.
02. Bespoke Kitchens & Inset Cabinetry.
True custom cabinetry—specifically Inset doors and Dovetail drawers—is a lost art. High-end clients search specifically for these terms.
We build funnels targeting "Custom Kitchen Cabinetry" and "Inset Shaker Cabinets." We use detailed imagery to highlight the grain matching, the hardware integration, and the custom hood designs. By showcasing the details that mass manufacturers can't replicate, we attract the 1% of the market willing to pay $50k+ for cabinets alone.
03. Whole Home Millwork (The Upsell).
Why stop at the kitchen? The highest margins often come from "built-ins"—libraries, mudrooms, home offices, and entertainment centers. These are often afterthoughts for builders but priorities for homeowners.
We run campaigns for "Custom Mudroom Lockers" and "Home Office Built-Ins." These projects have high emotional value (organization, productivity) and face almost zero competition from big-box stores, who only sell standard sizes. This fills your production schedule with profitable work between major kitchen installs.
04. Designer & Architect Partnerships.
The best leads don't always come from homeowners; they come from the professionals designing the homes. Architects and Interior Designers need reliable millwork shops to execute their vision.
We execute B2B strategies on LinkedIn and Instagram to connect you with High-End Designers. We market your "Shop Drawing Capabilities" and "Installation Precision." Becoming the preferred vendor for a luxury design firm ensures a steady stream of six-figure contracts without spending a dime on ads.
05. Why Exclusive Matters.
We only work with one cabinet shop per service area. Period. We will not take on your competitor. This means every lead we generate—whether it's a massive walnut library or a full custom kitchen—goes directly to you.
Craft the future. Own the market.
the midas cabinet system.
- Exclusive Territory: We only work with one cabinet maker in your city.
- High-Ticket Funnels: Targeting inset cabinetry and exotic woods.
- Whole Home Focus: Selling libraries, mudrooms, and offices.
- B2B Networking: Connecting you with luxury designers and architects.
frequently asked questions.
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