midas media.
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new home marketing in
salt lake city.
The only agency guaranteeing exclusive leads for SLC Custom Builders. We target the tear-downs, the bench lots, and the luxury estates.
CHECK TERRITORY AVAILABILITY →01. The Salt Lake City Builder Battlefield.
The Utah housing market is saturated with production builders (Ivory, Edge, etc.) churning out tract homes in Eagle Mountain. If you are a Custom Home Builder, you cannot compete in that arena. Your margins depend on differentiation.
We target the discerning buyer. We focus on high-net-worth individuals relocating to the Silicon Slopes or locals upgrading to their "forever home." These clients aren't looking for the cheapest price per square foot; they are looking for architectural vision, transparency, and craftsmanship.
02. The "Scrape and Build" Opportunity.
Salt Lake City is landlocked by mountains. In prime neighborhoods like Holladay, Sugar House, and Cottonwood Heights, there are virtually no empty lots left. The money is in "tear-downs."
We build specific marketing funnels targeting owners of 1950s ramblers on large lots. We also target buyers searching for "land for sale" in these zip codes. We position you as the expert in demolition, abatement, and rebuilding modern luxury homes in established neighborhoods.
03. Hillside & Bench Engineering.
The most expensive lots in the valley are on the "Bench" (Draper, North Salt Lake, Alpine). These offer million-dollar views but come with million-dollar engineering challenges (slope retention, excavation).
Our strategy highlights your ability to handle Complex Engineering. We use visuals of retaining walls, caissons, and structural steel to attract clients who own these difficult lots. They are terrified of hiring an inexperienced builder; your marketing proves you can handle the terrain.
04. The Mountain Modern Shift.
The aesthetic in Utah has shifted. The heavy "Utah Truffle" look is out. The tech money moving into Lehi and Park City wants "Mountain Modern": flat roofs, floor-to-ceiling glass, black steel, and natural wood cladding.
We audit your portfolio and curate your ads to feature this specific style. We target users on Instagram and Pinterest who are saving "Modern Home Inspiration" pins. We align your brand with the future of Utah architecture, not the past.
05. Why Exclusive Matters.
We only work with one custom home builder in Salt Lake City. We will not take on your competitor. This means every lead we generate—whether it's a doctor building in Pepperwood or a tech CEO building in Traverse Mountain—goes directly to you.
You build the dream. We build the pipeline.
the midas builder system.
- Exclusive Territory: We only work with one builder in your area.
- Tear-Down Funnels: Targeting older homes on prime lots for redevelopment.
- Lot Acquisition: Marketing to land owners before they list on the MLS.
- Architectural Alliances: We help you connect with high-end architects.
frequently asked questions.
other slc trades.
Not a home builder? See our systems for other trades in Salt Lake City.
break ground.
Check if the Salt Lake City home builder territory is currently available.
CLAIM SLC BUILDER TERRITORY