midas media.
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foundation marketing in
salt lake city.
The only agency guaranteeing exclusive leads for SLC Foundation & Waterproofing Pros. High-ticket seismic retrofits, helical piers, and leak repair.
CHECK TERRITORY AVAILABILITY →01. The Salt Lake City Foundation Battlefield.
Foundation repair is a high-trust, high-anxiety purchase. Homeowners in SLC are terrified of "The Big One" (earthquakes) or watching their biggest investment sink into the ground. However, the market is dominated by big franchises with massive ad budgets.
We help the local expert win. We target homeowners searching for "Foundation Inspection" and "Seismic Bracing" who want a specialist, not a salesman. We position your company as the structural authority in the valley, generating leads that are ready to spend $10k - $50k to protect their home.
02. The "Big One" & Seismic Retrofitting.
Salt Lake City has thousands of Unreinforced Masonry (URM) homes sitting directly on the Wasatch Fault. As awareness of seismic risk grows, "Earthquake Retrofitting" is becoming a massive industry.
We build specific funnels targeting owners of brick homes built before 1970 in zip codes like 84102, 84103, and 84105. We market "Seismic Upgrades" (shear walls, anchor bolts) as a vital safety investment. These are complex, high-margin projects that typical waterproofing crews can't touch.
03. Settling on "The Bench".
The foothills of Draper, Sandy, and North Salt Lake—known as "The Bench"—are geologically unstable. Collapsible soils cause million-dollar homes to settle and crack.
Our strategy targets these affluent neighborhoods with ads for "Helical Piers" and "Structural Leveling." We target keywords related to "sticking doors," "drywall cracks," and "uneven floors." We connect you with homeowners who have the budget and the urgency to fix the problem permanently.
04. Spring Runoff & Waterproofing.
When the snow melts in the Wasatch Mountains, the valley floor (Murray, Midvale, West Valley) floods. A wet basement is a standard spring event in Utah.
We run seasonal campaigns for "Internal Drainage Systems" and "Sump Pump Installation." We don't just sell a quick fix; we sell a "Dry Basement Guarantee." This helps you secure large contracts for full perimeter drain systems rather than just simple crack injections.
05. Why Exclusive Matters.
We only work with one foundation company in Salt Lake City. We will not take on your competitor. This means every lead we generate—whether it's a seismic retrofit in Sugar House or a piering job in Alpine—goes directly to you.
Own the structural market. Secure your territory.
the midas foundation system.
- Exclusive Territory: We only work with one foundation expert in your area.
- Seismic Funnels: Targeting URM brick homes for high-ticket retrofits.
- Settling Solutions: Marketing helical piers to the affluent "Bench" areas.
- Waterproofing: Capturing seasonal demand during spring runoff.
frequently asked questions.
other slc trades.
Not a foundation pro? See our systems for other trades in Salt Lake City.
solid ground.
Check if the Salt Lake City foundation territory is currently available.
CLAIM SLC FOUNDATION TERRITORY