midas media.
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flooring marketing in
salt lake city.
The only agency guaranteeing exclusive estimates for SLC Flooring Contractors. We partner with exactly one business in your zip code.
CHECK TERRITORY AVAILABILITY →01. The Salt Lake City Flooring Battlefield.
Flooring in Utah is a battle between craftsmanship and commodity. The big box stores (Home Depot, Floor & Decor) dominate the "cheap DIY" search terms. If you are a professional installer or refinisher, competing on price with $2/sqft laminate is a race to the bottom.
Our strategy ignores the "cheap flooring" shoppers. We target homeowners in Holladay, Sandy, and the East Bench who are searching for "Dustless Hardwood Refinishing" or "Custom Tile Installation." These are clients who value longevity and aesthetics over the lowest bid.
02. Historic Hardwood Refinishing.
Salt Lake City has a treasure trove of historic homes in Sugar House, Liberty Park, and The Avenues with original hardwood floors hiding under old carpet. This is a high-ticket niche market.
We build specific funnels for "Hardwood Restoration" that emphasize "Dust Containment Systems." Homeowners in these areas are terrified of dust covering their renovated interiors. By marketing your clean process, we generate leads that convert at a premium price point ($5k+ per floor).
03. The LVP & "Mud Room" Reality.
Utah winters are messy. Salt, snow, and red clay mud destroy carpet and warp cheap laminate. Families in the booming suburbs of Herriman, Lehi, and South Jordan are ripping out builder-grade carpet and replacing it with Luxury Vinyl Plank (LVP).
Our ads target these specific pain points: "Salt-Proof Flooring," "Waterproof Mudrooms," and "Pet-Friendly Upgrades." We capture the family demographic that needs durability without sacrificing the modern look.
04. Tile & Radiant Heating.
In a state with 5 months of winter, cold bathroom floors are a daily annoyance. We help tile contractors upsell Radiant Floor Heating systems.
Marketing "Heated Bathroom Floors" captures a luxury demographic in Park City and Draper. A standard tile job becomes a high-end remodel project when you add the comfort element. We target keywords like "Heated Entryway Tile" and "Master Bath Tile Remodel" to bring you jobs with higher profit margins.
05. Why Exclusive Matters.
We only work with one flooring contractor in Salt Lake City. Period. We will not take on your competitor. This means every lead we generate—whether it's a whole-home LVP install or a custom herringbone hardwood job—goes directly to you.
Build your brand, not Angi's database.
the midas flooring system.
- Exclusive Territory: We only work with one flooring pro in your area.
- Refinishing Funnels: Targeting historic homes with dustless sanding offers.
- Waterproof Campaigns: Selling LVP to families in snowy/muddy neighborhoods.
- High-Ticket Tile: Upselling radiant heat and custom shower surrounds.
frequently asked questions.
other slc trades.
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Check if the Salt Lake City flooring territory is currently available.
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