midas media.
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basement finishing
marketing in slc.
The only agency guaranteeing exclusive leads for SLC Basement Remodelers. We target ADUs, home theaters, and high-ticket renovations.
CHECK TERRITORY AVAILABILITY →01. The Salt Lake City Basement Battlefield.
Basement finishing is a unique trade in Utah. Unlike the East Coast where basements are damp storage areas, in Utah, they are essential living spaces. But competition is fierce. You are fighting against the "Cheapest Bid" handyman and the "6-Week Guarantee" franchise.
We position you as the Design-Build expert. We stop you from competing on price per square foot. Instead, we target homeowners in Draper, South Jordan, and Lehi who want a seamless extension of their main floor. We sell the $60k - $100k renovation, not the $20k drywall job.
02. The ADU (Rental Unit) Boom.
With Salt Lake City's housing shortage and relaxing zoning laws, Accessory Dwelling Units (ADUs) are exploding. Homeowners want to turn their basement into a mortgage-paying asset.
We build specific funnels for "Basement Apartment Conversion." We target homeowners searching for "mother-in-law apartments" and "rental income renovation." These projects are massive: they require kitchens, separate entrances, and updated electrical panels. The margins are significantly higher than standard finishing.
03. The Unfinished Inventory.
Utah leads the nation in new home construction with unfinished basements. In master-planned communities like Daybreak, Edge Homes in Herriman, and Traverse Mountain, thousands of families move in with a concrete box downstairs.
Our strategy uses timing. We target these homeowners 12-24 months after they move in—right when they have built up some equity and are tired of the cold floors. We market "The Final Step" to completing their dream home, offering financing options to make the project accessible.
04. Selling Theaters, Gyms & Wet Bars.
The "Silicon Slopes" demographic creates a unique opportunity. Tech professionals in Lehi and Highland aren't just looking for extra bedrooms; they want lifestyle amenities.
We run "Inspiration" campaigns featuring Home Theaters, Golf Simulator Rooms, and Custom Home Gyms. We target interests related to luxury tech and fitness. When you sell a basement based on *entertainment*, the budget constraints loosen up. A home theater package is a high-profit upsell that differentiates you from the basic drywaller.
05. Why Exclusive Matters.
We only work with one basement finishing contractor in Salt Lake City. We will not take on your competitor. This means every lead we generate—whether it's a massive ADU in Sugar House or a theater build in Alpine—goes directly to you.
Fill your winter schedule. Secure big-ticket contracts.
the midas basement system.
- Exclusive Territory: We only work with one remodeler in your area.
- ADU Funnels: Targeting homeowners who want rental income.
- New Build Targeting: Reaching owners of unfinished homes in key suburbs.
- Financing Integration: Helping you close deals by marketing monthly payments.
frequently asked questions.
other slc trades.
Not a basement finisher? See our systems for other trades in Salt Lake City.
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Check if the Salt Lake City basement territory is currently available.
CLAIM SLC BASEMENT TERRITORY